The So.Di.Co group with Diamond International participates in the Tfwa World Exhibition & Conference, the event dedicated to the industry in the Duty Free and travel retail sector at the Palais des Festivales et des Congrès in Cannes. The exclusive fair, organized by the Tax Free World Association, brings together the most important innovations in the sector with the aim of presenting and strengthening the business of the Duty Free, a sector in strong growth as shown by the market data. The potential of trade in airports is enormous in relation to the number of travelers, the often long waiting time between one stopover and another and the desire to deceive by browsing and buying among the Duty Free proposals.
So.Di.Co will present the launches and the most important novelties of its brands: Naturaverde, with the world of products for children Naturaverde Kids, Naturaverde Bio with its organic and certified products and the entirely organic makeup line and Vitalcare with products from the Vitamins line. Diamond International will be the protagonist of the world of perfumes and fragrances with the brand new Gattinoni, Ducati Sport and Le Cannet.
The XXXIII edition, already record for number of exhibitors, 4.7% higher than in previous years, will also launch the Tfwa Digital Village, a highly innovative space dedicated to new digital solutions and services and the latest technologies designed to improve the shopping experience of travelers who, in step with the times, still remain connected whether they buy in the Duty Free space or online. New proposals and creative ideas aimed at increasing consumer retention and satisfaction, the primary objective for So.Di.Co and Diamond International.