No longer just a header: with Vivid Color by Vitalcare, colored hair becomes an expression of personality and emotions, an integral part of the always fashionable look and outfit. Vivid Color is the new semi-permanent hair color that allows you to create new looks at home in a simple and fun way.
Vitalcare professionalism and research take shape and color with Vivid Color, a new line for hair coloring available in 6 pure colors Pink, Blue, Teal, Purple, Rubine and Silver, with a cream texture and an extremely delicate formula with properties conditioners to color the hair while leaving it soft, hydrated, bright and pleasantly scented.
The pure pigments used in the formulation of the Vivid Color shades guarantee bright and vibrant colors on the hair while maintaining the brightness of the first application for a long time. The Vivid Color color range is completed and personalized with White, the color diluter, which gives space to personalization and the creation of always new shades and pastel shades.
The Vivid Color coloring can last up to 20 washes and then change again and leave room for the mood, look or trendy outfit of the moment.
The possibility of changing and being able to always choose new colors, combined with the extreme ease of application and use on the hair, makes the new Vivid Color Vitalcare coloring a real revolution for beauty, not only for hair. 62% * of women say that dyeing their hair makes them feel good and lives the moment of coloring as a precious moment to dedicate to themselves. Home coloring of hair increases the beneficial effect on mood, becoming 49% a relaxing and fun moment. And yet, 21% think that, even more than make-up, it is the color, the hair color that best expresses the personality and coordinates perfectly with the mood of the moment. It is no coincidence that the change in hair color often also represents a change in life or a highly disruptive moment.
Vitalcare completes the wide range of hair products, best embodying the brand payoff “beauty starts from the head”: the Vivid Color colors, delicate and non-aggressive, take care of the hair and at the same time of beauty at 360 ° of the person as a profound expression of personality and vitality.