Intima+, the line of products designed to ensure respect for pH and intimate physiological balance, communicates the importance of correct intimate hygiene through an active marketing campaign in the streets of central Rome, through a fully branded Intima + tram.
The primary objective of the campaign is to make known the importance of correct daily intimate hygiene, especially before the holidays, a period in which the risk of bacterial contact increases due to frequenting the sea or swimming pools. Research, innovation and passion are part of the DNA of So.Di.Co. that works daily with dedication and transparency in the production of Intima + products for the care and health of people, especially women.
The sensitivity and attention to the world of women is particularly felt by Intima + which, since 2016, has supported the non-profit association Loto in its important fundraising and awareness-raising operation on ovarian cancer, among the most widespread and severe female cancers, of for which the causes are not yet known and for which early diagnosis tools are not yet available. For each purchase of Intima + intimate cleaners, a direct donation is made to the association to be donated in research, awareness or in support of the daily activities of Loto volunteers who work closely with women and for women suffering from ovarian cancer.
Also in Rome, Intima + brings the important campaign message “Help us donate a year of research against ovarian cancer”: in a simple and engaging way, Intima + communicates strongly the common cause, namely the fight against ovarian cancer, health and the well-being of women, from a young age.
Taking this message on a tram through the streets of the capital means becoming protagonists of communication in a dynamic and always on the move environment with an exclusive message, of great impact and highly engaging for the female target.