The So.Di.Co group opens in great style in the United States and launches its brands on the North American market by participating in the whole unique, direct, highly innovative social event confirming the dynamism and resourcefulness that have always been part of the DNA company. So.Di.Co Usa Inc, an ambitious and exciting project, with the support and participation of a local partner with twenty years of experience in the beauty sector, inaugurated exchanges with the participation in Cosmoprof North America (CPNA) in Las Vegas, the main fair of beauty B2B in the Americas and the Unfiltered Experience, an important event connected to the fair with the announcement to launch the products that will be marketed in North America and to dare a first strong boost and emphasis on the brands.
The unfiltered experience is a great one-day event in which new companies operating in the beauty sector, new brands and products not yet on the shelves are presented to the most important influencers in the world of social media. Last July’s edition of the Unfiltered Experience in Las Vegas is a real launching pad for So.Di.Co Usa which has become a new reality in the world of cosmetics and beauty by launching the Ducati and Gattinoni fragrances, distributed by Diamond International.
The contact with the most important characters, influencers and bloggers was for So.Di.Co. Use a direct showcase, not present and unedited with the world of consumers, intense and focused with an important reverberation in terms of brand awareness and commitment which passes through the most important digital communication channels. The first great success reported by So.Di.Co Usa was a comparison of the most Like products on the official Instagram channel of the event with the Ducati 1926 perfume. Many visits were recorded to the So.Di.Co Usa stand present at the Unfiltered Experience: influencers, celebrities from the world of fashion and beauty, including Miss Nevada 2019, have appreciated and experimented with the Diamond International Ducati and Gattinoni fragrances, recognizing the enormous potential of the So.Di.Co group and the great news on the market .
So.Di.Co Usa has brought to the North and Central America market (USA, Canada and Mexico) all the main brands and main activities of the So.Di.Co group, starting from Ducati and Gattinoni perfumes for Diamond International to arrive to the lines dedicated to Naturaverde hair removal and third party brands. The American branch of the So.Di.Co group will have its own commercial network with collaborators dedicated to sales and after-sales services who will work together on the strategic objectives of the large US project, ambitious and with a very high potential, as shown by the figures of the beauty sector disseminated by the organizers themselves.