The So.Di.Co group, with the Diamond International perfumes and fragrances division, participates for the third consecutive year at the Tfwa World Exhibition & Conference, the exclusive fair organized by the Tax Free World Association at the Palais des Festivales et des Congrès in Cannes, in which are presented with the most important innovations in the sector with the aim of strengthening the business of the duty free channel.
The 2019 edition of the Tfwa World Exhibition was for So.Di.Co an important showcase to affirm the dominant role in the perfume and fragrance sector, the main sector in the duty free channel, with the activity of Diamond International. Diamond International, synonymous with excellence, experimentation in the creation of exclusive perfumes, avant-garde formulas and innovative packaging, presented in Cannes the most important novelties of the partner brands, Made in Italy excellence of the caliber of Gattinoni and Ducati, together to many others from the world of fashion and lifestyle.
The Cannes fair was also a showcase for the entire So.Di.Co. with the organic lines of the Naturaverde Bio brand, the presentation of the organic Hemp line, organic make-up and the world of Naturaverde Kids products for children. The Vitalcare brand also had its showcase in Cannes with the Vitamins line products.
Sustainability was the theme of the 2019 edition of the Tfwa World Exhibition: affirmed and confirmed by the president of Tfwa in the opening speech of the fair, sustainability is the new challenge and opportunity also for the duty free and travel retail market, in a context where technology, regulations, globalization and geopolitics are rapidly reshaping the habits of travelers. The new TFWA Innovation Lab was launched at the Tfwa World Exhibition & Conference, a space dedicated to exhibitors specializing in digital and mobile technology, a source of enrichment for the in-store experience of travelers, and an essential resource for significant action regarding environmental protection and responsibility: key issues that have always been part of the mission of the So.Di.Co group.