For years So.Di.Co has been actively collaborating with the non-profit association Loto in its daily activity in support of women affected by ovarian cancer. Ovarian cancer is the gynecological cancer with the highest mortality rate that most often affects women over the age of 50, but can also affect younger women. The absence of particular symptoms in the early stage means that the diagnosis arrives relatively late in advanced disease.
Any type of tumor deeply affects every person: but ovarian cancer in particular touches an organ symbol of female identity, the organ of fertility, of being a mother and a woman. Invasive treatments, the surgical procedures that are often necessary to undergo are moments with particularly strong physical, emotional and psychological impacts: discomfort, anger, anxiety, fear and despair are the most common, widespread and predictable reactions that, at times, they can take the upper hand and become huge obstacles to overcome without someone’s support. This is the great daily work done by the volunteers of the Lotus Association: helping women affected by ovarian cancer to face and overcome the disease with courage, optimism and determination.
The sharing of emotions, experiences, experiences is in many cases fundamental to find the strength and courage to fight and continue to live a normal life despite the disease. Together with the volunteers of the Lotus Association, women live the strength of solidarity, do not feel alone in front of the monster of the disease and discover new attitudes, strategies or simple words that help them face the long path of disease and treatment positively.
Together with the meditation and psychological support groups, the moments of yoga and the paths in nature, the Lotus Association organized with So.Di.Co a day dedicated to make up to help women affected by ovarian cancer to rediscover their natural beauty, to enhance their body, their face tried by suffering but even more beautiful with the signs of life. Because taking care of the skin, putting on make-up and also dealing with hair loss with a smile means regaining one’s identity as a woman.
The make-up course took place on May 19th at the Salute della Salute Village, on the outskirts of Bologna, in the splendid landscape between the hills and the badlands of Val Sillaro, where you can immerse yourself in nature or discover the benefits of the waters spa. It is no coincidence that So.Di.Co has chosen to be close to women with cancer with the Naturaverde Bio brand and with the entirely organic and certified make-up line, the only type of make-up that truly takes care of the health of the skin, fully exploiting the properties and benefits of the natural ingredients and biological extracts of the formulations.
Make up, face care becomes an important tool to face a disease such as ovarian cancer with courage and head held high, which takes away energy, physical and psychological. The face of every woman, especially of those who have lived such a devastating experience as illness, is an immense book of history and emotions: women’s eyes are the windows that allow you to reach their heart.
With Naturaverde Bio organic make-up, So.Di.Co and Loto, they have managed to bring light and hope to the face of women suffering from ovarian cancer, rediscovering the type of natural beauty that every woman has innate and can only be valued. Even and especially during the illness, a touch of lipstick serves to feel beautiful, a little blush illuminates the face, a veil of earth makes you feel kissed by the sun even in a hospital room and a nice eye make-up makes your eyes run away , towards hope and serenity.