The La Cosmesi Biologica make-up line entered the capital, parading through the streets of the center with a tram branded entirely with Naturaverde Bio.
The discovery of So.Di.Co awareness campaign for its Naturaverde Bio brand: to discover and learn about Naturaverde Bio organic make-up, different, organic, healthy for the skin: a tram completely branded with the images of Naturaverde make-up products Bio has carried out its normal route through the streets of central Rome.
Advertising on trams means becoming protagonists in a dynamic and always on the move environment with an exclusive message, impossible to ignore (the classic skip for example) and with high visual impact graphics that cover the whole vehicle. The integral decoration of the tram with the images of the Naturaverde Bio organic make-up has made it possible to simultaneously reach a large number of contacts and an extremely heterogeneous target, from pendants, to passengers and to motorists. The choice of the tram as a means of communication for the Naturaverde Bio advertising campaign also had the advantage of repeating the message on the target, since the tram is presumably used by commuters who periodically move with the same means.
The captivating graphics of the Naturaverde Bio tram, the beauty of the colors and shades of organic make-up, the originality and the organic peculiarities of the packaging of organic cosmetics, has greatly amplified the natural visual impact of a campaign on branded trams. The immediate confirmation of the effectiveness of the campaign was evident from visits to the site, with an increase in direct and organic traffic in the months concomitant with the campaign.