SO.DI.CO. presented the latest product news at Cosmoprof Worldwide Bologna 2018, the most important international event for the cosmetic sector and privileged observatory for trends related to the world of beauty, which recorded record visits with over 250,000 visitors.
The exhibition space SO.DI.CO, a leading group in the haircare, skincare and dermocosmetics segment, had the concept of sustainability as its protagonist: 150 square meters of clean, linear but very emotional design to preview the novelties of the Naturaverde, Naturaverde brands Bio, Vitalcare, Dermasensitive and Diamond, which has attracted an international audience, strongly interested in business and professional updating, as well as consumers eager to know the cosmetic novelties for beauty and body care.
Audience that filled the stand on all days of the fair by actively participating in the presentation of new cosmetics, new product lines and range extensions, recording a 10% increase compared to 2017 of contacts generated at the fair and through activities of online direct marketing. The latest news presented by SO.DI.CO. at Cosmoprof Worldwide Bologna 2018 in the cosmetic field they are the real concrete answer to the needs of the consumers to whom the group’s laboratories work daily, with a process of continuous innovation and search for solutions capable of satisfying and guaranteeing quality, results, satisfaction and health.
For over 20 years SO.DI.CO. is dedicated to the research and development of the highest quality products giving great space to the choice of raw materials and their formulation, embracing the world of organic products responsibly, as a constant and active commitment to people and the environment. Listening and attention were the keywords of SO.DI.CO. at Cosmoprof Worldwide Bologna 2018 and will continue to be the group’s guidelines for continuing growth and the process of continuous improvement and innovation, responding concretely to the needs of consumers, with cosmetics the result of the most accurate research in the dermo-cosmetic and organic sector certificate.
During the last edition of Cosmoprof Worldwide Bologna, SO.DI.CO. presented the Swiss line of Vitalcare, a complete range of hair beauty products, consisting of anti-fall, anti-dandruff and regulating sebum treatments to combat and rebalance oily skin. The new Vitalcare line consists of the anti-hair loss shampoo for men and women, effective for the gentle treatment and cleansing of fragile and damaged hair, the anti-hair loss ampoules for men and women that help fight hair loss, the active shower-shampoo detergent, studied to cleanse skin, hair and skin of those who frequent gyms, swimming pools and hot-humid environments that are at risk of fungal infections. The Vitalcare anti-dandruff shampoo that cures and treats all types of dandruff, dry and oily and mixed forms and the sebum-regulating shampoo, particularly indicated in the care of hair and oily skin, which regulates the secretion of the hair, complete the line of specific treatments for hair. scalp cleansing deeply and leaving hair delicately scented and clean.
Naturaverde confirmed the professionalism and quality in the field of hair removal by presenting the wax heater with thermostat, designed to heat the depilatory wax in tin or the wax discs: a practical and safe appliance, which gives an absolutely professional result in hair removal.
Dermasensitive, leader in the skin care sector, has launched two absolute novelties at Cosmoprof 2018: the Pure-Actiff detoxifying clay mask suitable for combination and oily skin, which oxygenates the face and helps to restore the right balance of skin and face mask black Pell Off Pure-Actiff, suitable for all skin types that acts directly on facial impurities, removing blackheads.
Cosmoprof Worldwide Bologna 2018 was the highlight for Naturaverde Bio and the La Cosmesi Biologica certified organic make-up line. Launched a year ago, Naturaverde Bio certified organic make-up confirmed the appreciation of the consumers who, with great interest, visited the SO.DI.CO. and the stand dedicated to Naturaverde Bio organic cosmetics in the Cosmoprof Green & Organic pavilion where the products of the face, eyes and lips make-up line (from face powder to foundation, from eye shadows to kajal and eye pencils, to lipsticks and organic lip glosses) certified and nickel tested) have been presented in all their quality and with all their beneficial properties for skin health. The strong interest in organic make-up had a clear mirror in the traffic generated on the Naturaverde Bio site, doubled on the days of the fair and in the following weeks