Innovation is in our DNA


Established by the Colomboni family in the 1980s, SO.DI.CO. started out distributing over 700 cosmetics, body care and haircare products. They took their firsts steps in the cosmetics sector in the town of Senigallia, in Italy, where the company is still based today.


In 1992, the family founded a limited company and, within a short space of time, successfully positioned themselves on the Italian and overseas market. In 1995, they launched the Naturaverde brand, a special range of body care, haircare and hot and cold hair removal products.

between 1999 and 2000, the company expanded and affirmed itself even further, which led to the creation of a new range of products and three new brands: Vitalcare, Ca' Medici and Dermasensitive+..


In 2014, SO.DI.CO became a leading company in the licensing sector for body care, personal hygiene and children’s products. All the children’s licensed products are made in Italy at our own factories using carefully selected, premium quality ingredients.


Our company is young, fresh and dynamic. With a staff of approximately 200 employees, we now have the resources to invest in innovation and reach our objectives. Our desire is to grow, diversify our production lines and become a market leader in the various personal care segments. An excellent aftersales service provides nationwide coverage to every single distribution channel in the country. And because consumers value the quality of our products and see them as an essential part of their personal hygiene routine, we want to guarantee our products are always easy to find. This is why we decided to sell our products through largescale retailers like supermarkets and hypermarkets. From north to south, we supply retail chains on a regular basis and the list of SO.DI.CO retailers is growing day-by-day.



We want to be transparent with our clients about our values and the philosophy behind how we manufacture and formulate our products. Right from the very beginning, the core values of our company have been the use of all-Italian products, innovation and constantly keeping a watchful eye on the latest developments in technological research.
In fact, SO.DI.CO is a leader in the hair removal sector and was the first company to produce and distribute hot wax hair removal products. For us, guaranteeing our clients get only products of the highest quality means having our own cosmetic laboratories and working with trusted suppliers with a proven track record. For this reason, in 2006, we set-up our own internal ISO 9001:2008 and ISO 22716:2008 certified production laboratory.


Our laboratories are where we create innovative products, using only the purest raw materials. In fact, we give absolute precedence to ‘Made in Italy’ ingredients and all our partners and suppliers are certified and fully comply with the standards required by national and European laws. All our products are distributed through traditional sales channels, like supermarkets and hypermarkets, where consumers regularly go to get their weekly or daily shopping. Our products are made to extremely strict quality standards and are nickel tested, hypoallergenic, dermatologically tested, tear-free, paraben-free, SLS/SLES-free and do not contain allergy-causing fragrances.
Thanks to an in-depth study of the market and its needs, SO.DI.CO makes products that aim to satisfy every client. We cater for the needs of beauty professionals, people who want organic products so they can care for their bodies with the fruits of nature, right the way through to babies and children, creating products that have been specifically formulated to care for the delicate skin of little ones.

SO.DI.CO has been Eco-Organic Certified by the ICEA (Institute for Ethical and Environmental certification) for many years. This standard certifies that a product is made exclusively using natural or organic ingredients. The ICEA seal of approval can be found on all the products in the Naturaverde Bio, Naturaverde Bio Baby and Vitalcare Natural Bio ranges, which have been specifically formulated to guarantee maximum tolerability, even for people with extremely sensitive skin. Furthermore, the Depilazione Naturaverde Bio hair removal range is made entirely from biodegradable and compostable materials, certified by the CIC (Italian Consortium of Composters).
Whereas, the NaturaverdeBio makeup is CCPB (Natural Organic Cosmetics) certified.
In fact, all these products are made entirely from organic materials and are free from parabens, petroleum-based products, colourants and silicon, giving the body the pleasurable sensation of a natural caress.
And all the packaging for SO.DI.CO.’s organic products bear the FSC logo, because we believe in a sustainable and ecological world.


SO.DI.CO. supports initiatives of social interest such as:

Loto Onlus: a non-profit organisation that aims to prevent ovarian cancer and is involved in other projects regarding women’s gynaecological health. For this reason, we are close to the organisation and support them through the products from the Intima+ range.

Associazione Dottor Sorriso (Doctor Smile’s Association): we support their play and recreational activities with Naturaverde Bio Kids products, to make children’s time in hospital more relaxed through clown therapy.


Updated on 2017-05-21T15:05:49+00:00, by administrator.